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CTCtrip operations

See where conversion stalls,
and follow every change.

Bring traffic, promotions and reviews together, and find what still needs follow-up.

See 7 features ↓
Ctrip operations in a hotel settingIllustrative product scene
H.OS/Ctrip operationsStore check · Last 7 daysIllustrative data
Impressions
18,420
Views
2,610
Orders
214
Conversion
8.2%
StepUsArea avg.GapFollow-up
Impression to view14.2%16.8%−2.6New cover photo · Li Ting
View to order8.2%7.9%+0.3—
Review replies76%92%−163 bad reviews to answer
Weekend promotionNot joined——Closes 8 Nov
ForGM · Channel operations

A week on Ctrip

Every morning

Traffic and conversion diagnosisBasic

BeforePlenty of views, no bookings, and no idea at which step guests leave

See available impression, click, conversion and drop-off signals.

Same day

Issue follow-upPro

BeforeA channel problem gets noticed, then nobody takes it on

Assign checks, track tasks, record changes and continue the work.

Before joining a promotion

Promotion rules and calendarBasic

BeforeWhich rooms and dates a promotion covers, and on what terms, is hard to see

See promotions, eligible dates, rules and changes in one place.

After it ends

Promotion resultsBasic

BeforeNo one can say how many bookings and room nights a promotion brought

See promotion metrics, trends and comparisons for available periods, without attributing revenue directly.

A week after a change

Review after changesPro

BeforeAfter a change, the before numbers are hard to find

Compare the change log with available channel metrics.

A new review arrives

Review reply draftsAI

BeforeEvery review reply is written by hand, takes time and sounds different each time

Generate drafts that draw on the hotel’s past replies, leaving unknown facts for staff to fill in.

After replying

Review reply trackingPro

BeforeNobody is sure how many reviews are still unanswered

Assign an owner, publish manually, then read back to confirm.

Before you start

Based on authorized, accessible Ctrip data. Reviews are published after staff confirmation, and metric changes are not treated as revenue attribution.

Three tiers

Each tier includes everything in the one before it. Use this app on its own or with others.

  1. BasicGet started
  2. ProClose the loop

    Everything in Basic, plus

  3. AIAI lends a hand

    Everything in Pro, plus

Needs your Ctrip eBooking account. People publish review replies.

Better together

These links switch on automatically when you use the apps together, at no extra charge.

  • Revenue managementCtrip operations

    Rate decisions see Ctrip promotions and traffic, and Ctrip changes link back to the decision.

See how all eight apps are tiered and combined